Justin is the dynamic founder behind GRAVEL&TAR, the unique bike rental company driven by passion and powered by Specialized®.

 

His journey into the world of cycling was deeply inspired by the passion of his late brother Lionel, whose dedication to the sport ignited Justin’s love affair with two wheels.

 

Driven to honour his brother’s memory, inspired by their shared experiences on the open road and recognising the need for a premium bicycle rental company, Justin embarked on a mission to create something truly exceptional.

 

His vision extends beyond commerce. It’s about fostering connections, empowering individuals to embrace an active lifestyle and experiencing the world in a new way

 

For him, his commitment to customer satisfaction, love for the outdoors and the promotion of cycling is not just a recreational activity, but a way of life. With each pedal stroke, Justin hopes to inspire others to embark on adventures and discover the boundless joys of the open road.